About MacWeb
MacWeb is an internet cloud service renting on-demand compute capacity using dedicated Apple Mac computers.
About the project
I led a brand update by defining and implementing a new design strategy while helping to build a stronger team. My work spanned the entire user experience, from internal tools to customer-facing platforms. I selected and applied a design system that ensured consistency across marketing and product offerings, aligning with Apple’s standards for quality and simplicity.
Leveraging some skills in coding and animation, I developed a dynamic new website and collaborated closely with the marketing team to align goals and priorities. With a design approach rooted in metrics, I’m happy to report a 50% sales increase in 2023 and a 74% growth in the first quarter of 2024.
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Year
2023 <-> 2024
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Company
MacWeb
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Position
Head of design
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Project
Website, Developer tools
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Duration
1 years, 5 months
Other information
I worked with the company in the past, so it was a great pleasure for me to help the founder of the company and the team. I'm also passionate about Apple solutions, and high-quality user experience, values shared by the company.
You can see the result of my work by using MacWeb website